The Modular Design Strategy
advantages and benefits for your company and your market
A Collaboration with STAUFEN.ITALIA
Every company knows that to respond to the diversity of demand, to meet customers needs and win their trust, it's necessary to highly customize the offering for the customers so they can find what they expect and need.
External variety entails very high costs that can impact the company’s competitiveness.
The modular design strategy addresses this need, bringing to the industry principles developed, for example, in architecture: the definition of a basic element, like a brick, and the ability to adapt it to infinite solutions. Similarly, by breaking down a product into modules or “base units” that can be assembled in different ways, we enable multiple solutions using standard elements applicable to all products. This ensures simultaneous benefits in cost efficiency and differentiations.
We delved into this topic with Giancarlo Oriani, CEO of STAUFEN.ITALIA, analyzing the roadmap of modularization, its benefits, and its advantages.
[ Listen to the case study here ]
in Italian with automatic English subtitles
Interested in deepening the modular design strategy?
Fill out the form to receive the Strategic Guide to Enhancing Profitability with Modular Product Design, available at the end of the page at this link:
https://odexa.com/who-we-are/roberto-malaguti/
The ŌdeXa Team
In ŌdeXa we have been working for over 30 years on operational excellence and management consulting. We decided to share our experience gathered from more than 250 companies in 22 countries around the world in a dedicated space, the newsletter ŌdeXa Insight, because we believe that operational excellence is fundamental to achieving and preserving competitive advantage within the markets and because we consider it is important to spread knowledge of this strategic approach.
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